For founder-led companies, AED 1M–10M ARR

You built the company.
Let's get the team above quota.

You're doing AED 1M to AED 10M in ARR and can't justify a full-time sales director, but you can't afford to stay stuck at this ceiling either. We embed at the level your business actually needs to fix the pipeline, the process and the people, at a fraction of a full-time hire's cost.

30+ years combined leading sales teams worldwide

Pipeline / current stage breakdown FILE 001
Lead
42
Qualified
33
Proposal
22
Negotiation
6
Closed won
4
What the audit usually finds This is where founder-led pipelines stall. Deals get proposed but nobody owns the follow-through to close.
Sound familiar

The pain points that show up
at exactly this revenue stage

Founder

You're still doing the selling

Every big deal still routes through you personally. Growth is capped by your calendar, not your market.

Team

The team has no system

Reps are hired and targets are set, but there's no process, no coaching cadence and no accountability structure behind the numbers.

Visibility

You can't see the pipeline

Forecasts are a guess. You find out a quarter is short in the last week, not the first.

What's included

Senior sales leadership,
without the full-time cost

  • 30-day sales system audit across pipeline, process, team and CRM
  • A 90-day turnaround roadmap built for your business
  • Weekly or biweekly team reviews and 1:1 coaching
  • Target-setting and a compensation structure that actually works
  • Monthly reporting to you, in commercial language
  • Direct involvement in key deals when it matters
Rate sheet
Full-time sales director AED 45k–70k / mo + benefits + equity
Above Quota, Fractional Sales Manager AED 13k–35k / mo
Performance bonus Tied to results
Retainer scaled to the level of involvement your business needs, plus a bonus tied to agreed revenue or pipeline milestones. Senior leadership with skin in the game, not just hours billed.
How it works

Three steps. No long onboarding.

Step 1 · Week 1

Audit

We run a structured diagnostic across pipeline, process, team and systems. You get a clear, evidenced view of what's actually holding revenue back.

Step 2 · Weeks 2 to 4

Build the system

We fix or build targets, process, comp plan and reporting from scratch. This is the operating system your team will run on.

Step 3 · Ongoing

Run and coach

We put in dedicated time each week, scaled to what your team needs, running reviews, coaching the team and reporting the numbers straight to you.

Ready to see what's actually
holding your revenue back?

20 minutes. No obligation. You'll leave with at least one thing you can fix this week.

Book your free audit call
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